How Do I Reach Deez Kiiids? Targeting and Storytelling for Gen Z
In a cost-conscious environment, understanding your audience is crucial. Ampere Analysis will first reveal what Gen Z is watching and where. This will be followed by a discussion on how to create content that truly resonates with this generation. Are young creators even interested in traditional TV shows, or have they moved on to platforms like TikTok and YouTube? And how can older creators making YA content avoid becoming a “how do you do, fellow kids” meme?
Speaker
Rahul is a Senior Research Manager at the research company Ampere Analysis. He leads Ampere’s AVoD content tracking product and works within the Analytics team to evaluate trends, popularity, and distribution in the global Video on Demand market. Rahul’s research covers a diverse range of areas, such as the content and expansion strategies of VoD platforms, approaches to content releasing and timing, the value of IP ownership, and distribution window patterns across the theatrical, broadcast TV and OTT spaces.
Born in Düsseldorf in 1996, she studies Film & Television Production at the Film University Babelsberg KONRAD WOLF. In addition to her studies, she is also part of several international festival juries. In February 2020, she completed her bachelor's degree in film production at the Dortmund University of Applied Sciences and Arts with the historical web series "Haus Kummerveldt", for which she received the FIRST STEPS AWARD. Her master's film "Another German Tank Story" (rbb) premiered at the International Filmfest Shanghai and the Filmfest Munich 2024. In 2022, she founded Goldstoff Filme GmbH together with director Mark Lorei. Her debut, the sequel to "Haus Kummerveldt", has been available in the ARD Mediathek since March 2024 and was awarded the Grimme Prize Special.
Theo has been the storyteller among the creators in Germany for years. Whether it’s about heartbreak in front of the Eiffel Tower in Paris, an inner monologue on the Star Wars set, or the dreariness of single life – Theo uses his amused and open perspective on interpersonal relationships to create content that inspires his community.
